22-09-2005, 12:46 AM
Some think Sony needs to reconsider Cell, the semiconductor described as a supercomputer-on-a-chip, which Sony is developing with IBM and Toshiba. Cell, which is costing Sony Y200bn, will power the PlayStation3 and possibly high-definition TVs and other advanced products. Ken Kutaragi, in charge of Cell, believes the chip will make the PS3 the Ferrari of games consoles, enabling it to do so many advanced things that people will be willing to pay a premium for it. Others worry that Cell will make the PS3 too expensive to compete with Microsoft's Xbox 360 and will not repay Sony's investment.
"It is clear games consoles alone are not enough to justify that level of investment in the Cell chip," saysMr Ono. For its use in TVs, he asks:"Is there really that much content that will require Cell?" Mr Watanabe maintains: "They have to quit Cell. It has so many advanced features that they don't know how to use it."
http://news.ft.com/cms/s/040ef0b4-2a3d-1...511c8.html
..............would sony drop the cell?...............
"It is clear games consoles alone are not enough to justify that level of investment in the Cell chip," saysMr Ono. For its use in TVs, he asks:"Is there really that much content that will require Cell?" Mr Watanabe maintains: "They have to quit Cell. It has so many advanced features that they don't know how to use it."
http://news.ft.com/cms/s/040ef0b4-2a3d-1...511c8.html
..............would sony drop the cell?...............
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